The Camry has driven its way into the hearts of Americans across the country. Having sold over 9 million brands, Toyota wants Camry drivers to unite in their online, interactive site and share the story of how your Camry impacted your life.
In the past 30 years, drivers have taken their Camrys across the country, commuted to work, and carted exciting children to sports events. Whether a Camry was your first car, or is the car you drive now, Toyota is inviting you to join their social site.
On the site, you can meet other Camry drivers, invite your friends, and share your posts on Facebook and Twitter. There are over 7 million other Camry drivers, all with fun stories like your own, so you can bond over road trips, first dates and college move-ins.
The Camry Effect site comes just in time for the release of the 2012 Camry, which rolled off assembly lines last week. The new Camry is said to have retained those aspects which loyal Camry drivers love, while updating and refining is its style. With the Camry, Toyota has taken to hard the adage, “Keep it simple,” recognizing that efficiency and beauty often comes from simplicity by offering just 36 ways to order the new car (compared to the 1,246 ways available with the 2011 Camry).
On the Camry Effect site, you will also be able to see exclusive information and videos about the upcoming 2012 Toyota Camry. Who knows? Maybe you’ll even decide its time to upgrade. Maybe it’s time to carry on the family Camry tradition, and buy your teenager his or her own Camry (or maybe treat yourself with the new one, and pass down your current model).