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Penske Unveil 2011 Lineup

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The Shell Oil Company and the Penske Corporation have unveiled their IZOD IndyCar Series car line-up for the 2011 season. An agreement between the two companies was signed back in April, and last night it was announced that we will see the #3 car of Helio Castroneves race with Shell V-Power Pennzoil branding at the 2011 Indianapolis 500. As part of the deal the Brazilian’s car will have a new livery of red, yellow and white to represent the colours of the Shell Oil Company.

Castroneves, who has won the Indy 500 three times with Penske Racing, said:

“I am very excited to be working with Shell and Pennzoil this season and I’m proud to have the opportunity to drive the beautiful Shell V-Power-Pennzoil Ultra car in the 2011 Indianapolis 500 representing the No. 1 premium gasoline and Pennzoil’s most advanced motor oil in the U.S. Shell and Pennzoil have such a great history in IndyCar racing and they have certainly had some special moments with Penske Racing at the Indy 500. I hope we can create a little bit more history together this May at Indianapolis!”

The link-up will see Shell and Pennzoil as the official fuel and motor oil supplier to the Penske Corporation, and from next year onwards will see the two working together to offer insights into motor oil and fuel technology.

Outside of IndyCar, Penske’s Kurt Busch will have Shell Pennzoil branding on his #22 car throughout the 2011 NASCAR Sprint Cup Series.

Castroneves who grabbed pole at last year’s Indianapolis 500 but finished 9th will be looking for a record equaling fourth Indianapolis 500 victory next May.

[Source: The Checkered Flag]

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Team Penske Signs Shell and Izod

Team-Penske-Signs-Shell-and-Izod

For more than 20 years, most of the Indy race cars fielded by Roger Penske and his formidable team were painted Day-Glo orange and white and carried the Marlboro logo, a brand made by the team’s primary sponsor, Phillip Morris USA. The cars were one of the most easily recognizable in motorsports, in part because Team Penske drivers won the Indianapolis 500 several times in Marlboro colors.

But Phillip Morris dropped its sponsorship at the beginning of last season, and, like other teams, Penske has needed to piece together sponsorships to keep fielding a full three-car team. Within the last week, Penske has announced three deals that, along with Verizon’s continuing primary sponsorship of Will Power, the up-and-coming Australian driver, could benefit his team enormously.

Team Penske said Monday that Izod, which is also the title sponsor of the IndyCar series, would be the primary sponsor of the car driven by Ryan Briscoe in several races in 2011, including the Indy 500. The car driven by Helio Castroneves at Indy and in other races will be sponsored by Shell, Penske said Friday. Meijer, a retail chain in the Midwest, will be an associate sponsor of all three cars.

Izod had been the sponsor of the Andretti Autosport car driven by Ryan Hunter-Reay, another rising star. Tony Kanaan, another longtime driver on the team owned by Michael Andretti, lost 7-Eleven as his sponsor and his ride with Andretti at the end of the season. Meijer had been an associate sponsor for Marco Andretti, Michael’s son.

Sponsorship dollars, which are even more vital to success in auto racing than horsepower, have moved decidedly in Team Penske’s direction. Further, there is the strong possibility that Sam Hornish Jr., the 2006 Indy 500 champion, who has not had much success racing stock cars in the last three years, could race in the 2011 Indy 500 for Penske.

“He’s always had an open invitation to run the Indy 500 with us. Nothing’s changed,” Tim Cindric, the president of Penske Racing, said in a teleconference on Monday.

Referring to Hornish’s status as a Sprint Cup driver, Cindric added, “I think what’s changed is the fact we haven’t been able to secure a full‑time Cup ride for him. And that makes things a bit more obvious. But he’s always had an open invitation with us to run Indy.”

Although the series has been energized by signing on at least three manufacturers for a new car program for the 2012 season, the imbalance in sponsorship dollars could be seen as a step back for parity in the series. The top five in last year’s standings drove either for Chip Ganassi or Penske. (Dario Franchitti, the series champion, drove for Ganassi.)

Danica Patrick finished 10th in the standings last year driving a car for Michael Andretti. Kanaan was sixth, Hunter-Reay was seventh and Marco Andretti was eighth. Mike Kelly, executive vice president of marketing for Izod’s parent company, Phillips-VanHeusen, said his company simply thought sponsoring Penske’s team was a better business opportunity.

“There’s no question he’s a contender out on the track,” Kelly said of Hunter-Reay.

[Source: The New York Times]

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Shell Signs Multi-Series Sponsorship Deal with Penske Racing

Shell signs multi-series sponsorship deal with Penske Racing – Penske Social

For years Marlboro has been nearly synonymous with Penske, its racing cars (in open-wheels especially) adorned with the tobacco company’s red-and-white color scheme for decades, even if their name hasn’t appeared on the cars since 2005. But after 19 years in racing together, Marlboro parent company Phillip Morris ended its sponsorship of the motor racing dynasty earlier this year. Now it appears that Shell Oil could be taking its place.

The deal, which comes into effect next season, encompasses Penske Racing teams in several series, including the Indy Racing League and both the Sprint Cup and Nationwide Series in NASCAR, but does not appear to extend to Penske’s American Le Mans Series team.

In the Sprint Cup, the Shell deal comes at the expense of Richard Childress Racing (pictured above), which brought in Shell to replace Jack Daniels sponsorship which it lost last year. The Shell and Pennzoil logos will instead adorn the #22 car of Penske’s former champion Kurt Busch, while teammate Brad Keselowski’s #2 Dodge will continue with Miller Lite sponsorship. In Indy, meanwhile, the sponsorship replaces Penske’s longstanding deal with ExxonMobil.

[Source: Autosport]

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