Scion iq


Scion iQ to Reach US in December

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Scion has announced that the Scion will hit showrooms in the United States starting in December.  The Scion’s summer release date was pushed back because of the earthquake in Japan last March. Over the next four months, it will be rolled out across the nation, hitting mid-western states in March.

The micro car sports a 1.3L 4-cylinder engine that gets 94 horsepower.  The iQ’s 12.9-foot turning radius makes it perfect for driving and parking in the city.  At 59 inches tall, 10 feet long, and 66 inches wide, the iQ is still able to provide comparable space between the driver and passenger as the Toyota Corolla, and yes – it’s a four-seater, the smallest of any make sold in the country.  For cargo space, the back seats fold down.

Drivers can expect 36mpg in the city, 37mpg on the highway, and 37mpg combined.  The iQ also comes with 11 air bags, and features include Bluetooth connectivity and keyless entry.

The Scion iQ’s unique exterior reminds some of the Mercedes-Benz Smart car.  Though the Smart car has not been as successful in the states, Toyota Motor Corp. has high hopes the iQ will attract younger, urban dwellers and find success in that market.  The company is hoping to sell between 1,000 and 2,000 vehicles a month once it hits dealerships across the country.

Scion aims for an 18- to 29-year old demographic, which unfortunately has been hit hard by the economic recession.  Despite this, that age group is, according to Jack Hollis, Scion VP, moving back into the city, where a small car will be more sensible.

Scion has also announced an electric version of the iQ, which will be out sometime in 2012.

The iQ starts at $15,995.  Be on the lookout for it next spring at your local Penske Toyota Scion dealership!

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