GeneralIndustry News

Apple iTunes Radio Chooses Nissan as Exclusive Automotive Launch Partner

Apple iTunes Radio Chooses Nissan as Exclusive Automotive Launch Partner

Apple, Inc. recently launched the iOS7, which is an enhanced version of the original iPhone operating system and can now interface not only with iPhones, iPads and iPods, but the new Apple iTunes Radio as well. The iTunes Radio functions in the same manner as Spotify and Pandora; it is a free radio that lets users choose their own stations and create personal playlists of their favorite genres and songs. Additionally, iTunes Radio listeners have the ability to purchase any song they listen to since the songs are linked to the iTunes store.

To help launch iTunes Radio, Apple chose Nissan as its first automobile launch partner. Just as the free versions of other Internet radio stations contain advertisements, iTunes Radio will also have advertised content and much of it will be Nissan-specific. New models will be featured and Nissan will use iAd, a marketing ploy that allows advertisements to be directly inserted into various apps. The exclusive partnership also means that users will be privy to unique video as well as audio content on all of their Apple devices: the iPhone, iPad, iPod touch, Apple TV and Mac.

Nissan, now partnered with Renault, is the sixth largest automobile manufacturer in the world. Its original vehicles were called Datsuns, which enjoyed huge popularity, particularly their line of trucks. Today they have a wide variety of car models, including a luxury model line called Infiniti and an electric model called LEAF. The new exclusive partnership with Apple’s iTunes Radio is bound to exponentially raise awareness for the Nissan brand even without the exclusive and targeted Nissan ads on the radio stations. Apple, Inc., after all, is one of the most recognized brand names in the world with millions of customers who already have intense brand loyalty to all things Apple.

The new iOS7 technology that fuels the iPhone Radio will initially be available in the 2014 Nissan Rogue compact SUV, the all-new 2014 Nissan Versa Note and the hot-selling Nissan LEAF electric vehicle. These are currently the only vehicles in the world that will play iTunes Radio in the car.

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BMW Magazine’s Fall Issue is Available!

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BMW Magazine has released its fall issue, which is available on the BMW Magazine App on iTunes. Readers can enjoy the magazine on the iPad, creating a new interactive reading experience that provides video clips, animations and links to the Internet.

Auto manufacturers are always looking for innovative ways to stay up-to-date and ahead of the game, and it’s no surprise that BMW would stay fresh by using Apple’s popular new technology to demonstrate their new cars and concepts. Engaging fans and customers using the interactive interface that the iPad offers is a great way to promote news about their brand, and will certainly satisfy BMW fans. The BMW Magazine app has won numerous awards, most recently the “red dot: best of the best” award.

In the 02|2011 issue just released, BMW fans can learn about BMW’s new concept cars, new technology available, and new models. For example, fans can read about new electric concept cars from BMW I, the new MyCityWay smartphone app that aids navigation, or the new BMW 1 series and the new BMW M5. The magazine also features several interest pieces about Fondazione Nicola Trussardi’s art collection in Milan, the Nurburgring 24-hour race and new buildings springing up in Oslo, the capital of Norway.

According to the iTunes preview, the app is easy to use and navigate, and users can interact with it by tapping, turning, tilting and swiping through the various features and stories the magazine offers.

The BMW Magazine app is compatible with the iPad and requires iOS 4.2 or later. Those who don’t own an iPad can view the magazine online via BMW’s website.

Source: iTunes Apple


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