Roll Out the Red Carpet, The Evoque is on its way

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Concept vehicles are often just that; concepts. They rarely, if ever, see the light of day and if they do they’re often in limited quantities and/or dramatically morphed from original concept. However, this is proven just a myth in the case of Land Rover’s stylish, modern, uber-cool Range Rover Evoque. Evoque is really a breed of its own, a step in a new direction for the traditionally off-road biased Range Rover brand. The Evoque is quite decidedly more geared towards the city-minded driver, rather than safari with the lions and elephants.

That’s right, that idea vehicle in formulation for a year plus, endorsed by Victoria Beckham, show stopper at 2011 Wimbledon,  is now coming to reality- full steam ahead. The production started this Monday and rumor has it the first vehicle was  just driven off the line at Land Rover’s Halewood plant in Liverpool, UK. Land Rover claims they’ve  already received 18,000 orders (globally) for the new member of the Land Rover fleet.

What we at Penske Land Rover find most impressive about the Evoque is the fact that it still looks like a concept vehicle we saw in the initial start-up phases. Land Rover has managed to keep the coolness in their newest vehicle while still packing it with all the technological gadgetry and comfort levels we’ve come to expect from Land Rover products.

Now, with all this talk about it being “real”, that means there’s also a very real price tag attached to it as well. The Range Rover Evoque starts at $43,995 for a four-door “Pure” model, while a two-door Evoque Pure Coupe will set you back just $1000 more. According to the newly launched Evoque configurator, a fully loaded Evoque four-door costs $60,870; a similarly equipped Evoque Coupe costs a hefty $62,770. All variants of the Range Rover Evoque will be offered with a 6-speed manual gearbox or an auto transmission. And for the first time ever, Land Rover will offer FWD and 4WD models.

How long will it take the Evoque to make the transatlantic journey? We at Penske Land Rover are patiently awaiting its arrival and can’t wait to introduce you to the newest vehicle in the Land Rover Family.  As always to learn more come visit it at Land Rover North Scottsdale.   When you get behind the wheel of the Evoque you are going to be in for the ride of your life.

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