Strength, integrity, reliability, and honesty – these are the foundations of the Ram brand. As Penske Ram truck owners know, when a Ram truck is called upon in a time of need—when performance is essential and at times the difference between life and death, when everything hangs in the balance—Ram trucks consistently rise to the occasion.
This philosophy is at the heart of each and every Ram vehicle. Whether it be the rugged and reliable Ram 1500 or the awesome Ram 5500 Heavy Duty Chassis Cab, you know that the job is going to get done and the needs will be exceeded.
This ideology is perfectly depicted in our all-new tagline ‘Guts. Glory. Ram.’ The newly released old west commercial pays homage to the history of Ram Truck Brand and represents the hard work and dedication placed in the design, engineering and production of each and every Ram truck. The ad clearly depicts the good guys and the bad guys during a iconic time in history of gun slinging, boot-wearing, and gritty living.
Ram hopes to remind consumers of American values (integrity, truth and hard work) as well as the foundation of Ram trucks (hard working and well crafted machines.)
Enjoy the commercial and experience the Old West reborn through the eyes of the Ram brand.
What code of life do you live by?
Also, what do you think of the new Dodge Ram campaign?