The 2011 Automotive Performance, Execution and Layout (APEAL) was just release today. The survey received record feedback this year when it contacted customers about how much they enjoyed their purchases. The survey tries to depict from customers who purchase a vehicle in the last ninety days what might be called “things-gone-right.” Customers are asked to rate Fuel Economy, Audio/Entertainment/Navigation, Vehicle Interior, Seats, Engine, HVAC, Storage, Visibility, Driving Experience and Vehicle Exterior.
It is no secret that the auto industry has been heavily hit but the recent poor economy. With that said J.D. Powers is taken back by the record number of participants they had for this years study, the most since 1996. David Sargent, Power’s vice president of global car research reflects, “automakers have never lost sight of the fact that survival—and ultimately success—only comes from winning over customers in the showroom. Offering highly appealing vehicles is one of the primary means to succeed.”
A wide array of manufacturers captured at least one segment win. Penske is very proud of the recognition customers gave each of their brands. However, we at Penske would like to congratulate Porsche for winning most APEAL-ing maker for the seventh year in a row. This is a great addition to Porsche’s growing list of awards and accolades. Porsche topped this year’s J.D. Power and Associates customer satisfaction survey, with Jaguar and BMW coming in second and third.
2011 APEAL Nameplate Ranking (Based on a 1,000-point scale), Industry Average 781
- Porsche 879
- Jaguar 857
- BMW 850
- Land Rover 841
- Audi 835
- Mercedes-Benz 832
- Lexus 827
- MINI 824
- Lincoln 820
- Cadillac 816
To see the rest of the results, click here.
