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Penske Automotive Group is proud to have female leaders at every level of the organization. Every Thursday for the next 4 weeks, we will feature a female leader from the Penske organization who is empowering women in the industry and paving the road for the next generation of female leaders. From their earliest interest in the industry to their proudest moments, you’ll learn how these women got their start, who influenced them the most, and how they are helping change the face of the industry in positive ways.

This week we are pleased to introduce Rhiannon Maloney!


Meet Rhiannon Maloney – BDC Director at Honda North, Penske Automotive Group

“Be a master of your craft. Learn everything you possibly can. Go above and beyond and always be professional.”

Industry experience: 6 years

First automotive job: BDC Representative at Honda North

PAG tenure: 6 years

Current role & responsibilities:  I oversee the BDC department, manage CRM leads, and train our BDC employees. I also perform administrative duties for other departments, and I am involved with our community outreach, social media, and advertising efforts.

What attracted you to the auto industry:  I was nervous about starting a career in the automotive industry because I did not have widespread knowledge about vehicles or how the sell them. A good friend of mine encouraged me to apply for an open BDC position at Honda North and I saw an opportunity for growth. I am a single mother, and the fact that I work for a large successful corporation where I can excel and flourish is very exciting to me.

Most satisfying part of your job:  I love the connections that I make with not only my fellow colleagues, but with customers as well. I truly enjoy the bonds I have created while working in the automotive industry.

Proudest professional achievement: Being recognized as Employee of The Year in 2019, the year I was promoted to BDC Director. I was able to turn my success plan for that department into reality, and I am incredibly grateful for the opportunity.

Who has had the biggest influence on your career: My dad has been the biggest influence in my career and life. He always taught me to have a strong work ethic and how to carry myself in a professional manner. From the basics like how to properly shake hands, make eye contact, stand up straight, and have a positive attitude. He advised me on how to excel in any position by learning everything you possibly can and be a pro at whatever you do. I have also had many influencers at Honda North. The Sales and Finance Managers have always been supportive and willing to coach and educate me. My General Manager has also been a substantial part of my success and taught me valuable leadership skills. He believes in me, listens to my ideas, and helps bring them to action.

Advice for young women considering a career in the automotive industry: Do not be intimidated and erase all misconceptions of the auto industry! We are professional men and women making an honest living. It’s not just auto sales and service there are many moving parts that keep the lights on. Sales, finance, management, service, parts, vehicle recon, marketing, human resources, and much more!

Favorite weekend activity: I enjoy relaxing with my son, watching Netflix, spending the day at the beach or mountains, and getting together with friends and family.

Where do you see yourself in the next 5 years: I would like to enhance my career and become a Sales Manager or a Finance Manager.

How have you seen the auto industry landscape change and evolve to engage more women: Just like any industry, the automotive industry is constantly evolving, and I’ve noticed more and more women in management roles such as General Managers, General Sales Managers, and Service Directors.

Check back next Thursday as we add another Penske female leader to the Women in the Driver’s Seat series!

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