Penske Automotive Group is proud to have female leaders at every level of the organization. Every Thursday for the next 5 weeks, we will feature a female leader from the Penske organization who is empowering women in the industry and paving the road for the next generation of female leaders. From their earliest interest in the industry to their proudest moments, you’ll learn how these women got their start, who influenced them the most, and how they are helping change the face of the industry in positive ways.

This week we are pleased to introduce Lorenza Armaroli!

Meet Lorenza Armaroli – CRM Project Manager & Executive Office Manager, Penske Automotive Group Italy

“Dreams + Continued Commitment = Achievement”

Industry experience: 14 years

First automotive job: Marketing intern

PAG tenure: 9 years

Roles and responsibilities: I am responsible for coordinating CRM projects, corporate marketing activities and various activities for our PAG Italy Board of Directors.

What attracted you to the auto industry: When I first started my career, I wasn’t very familiar with the industry, but it offered me my first job opportunity and I became very passionate about the industry over time.

Most satisfying part of your job: The best part of my job is working in different areas and with different people. I love being exposed to all aspects of the Company.

Proudest professional achievement: I value personal relationships a lot. Being able to establish and maintain great relationships with employees at all levels of our organization has been a highlight for me.

Who has had the biggest influence on your career: All the people who have trusted in me and supported my work during my career. Today, I can say that Andrea Mantellini and Elena Alberti (PAG Italy) are my biggest supporters and help me improve myself and my work every day.

Advice you would give to a young woman considering a career in the auto industry: Try and you can discover how interesting, challenging and exciting the automotive industry can be!

Favorite weekend activity: Spending the time with family and son. I also like to cook, travel, and be in the open-air walking around my beautiful city in Italy.

Where do you see yourself in the next 5 years: I hope to still be with PAG Italy, seeing the results of our daily work and commitment and working with our team on new projects and goals.

How have you seen the auto industry landscape change and evolve to engage more women: Women’s involvement is growing, and our company is putting a lot of effort towards this to make sure it happens.

Check back next Thursday as we add another Penske female leader to the Women in the Driver’s Seat series!

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