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Penske Automotive Congratulates Our Three Semi-Finalists for This Year’s NADA Women Driving Auto Retail Video Contest

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The NADA Women Driving Auto Retail contest is back for its sixth year, and we’re excited to congratulate the three Penske Automotive employees selected as semi-finalist in this year’s competition.

Women Driving Auto Retail celebrates all women who work in the country’s more than 18,000 car or truck dealerships. The contest aims to magnify the voices of women working in the automotive industry, as well as increase opportunities for women by providing dealers with the proper tools and expertise.

Contest submissions share the women’s experience, how their dealership career journey began, and their advice for other women considering a career in the automotive industry.

Click below to view the videos for our semi-finalists, Hamida Ali-Miller, Deanna LaFranca and Ally Rocha.


Hamida Ali-Miller, Warranty Specialist, Atlanta Toyota


Deanna LaFranca, Parts Manager, Premiere Truck Group of Midland


Ally Rocha, Financial Services Manager, Premiere Truck Group of Dallas


Congratulations to all those who entered the contest and to our semi-finalists!

The grand-prize winner will be announced at Live Stage at NADA Show 2023 on Saturday, Jan. 28th. Click here for more information.

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