In honor of Women’s History Month, we proudly recognize the contributions of women across our organization.

Commercial truck retail offers many incredible career opportunities for women.  Today, we’re excited to highlight two women who are successfully blazing trails at Premier Truck Group:  Ally Rocha and Deanna LaFranca.  Both women were semi-finalists in this year’s NADA Women Driving Auto Retail contest.

Ally Rocha, a Finance Manager in Dallas, has been with Premier Truck Group for 13 years. Her role involves working with customers and lenders to get the best deal on financing, including submitting credit applications and lots of face time with her customers.  “Some advice that I would give to a woman looking for a career path is to not overlook the trucking industry,” said Rocha. “I think any woman would enjoy working in the trucking industry.”

Deanna LaFranca joined the truck industry by chance, when she heard about a position opening through word of mouth. Starting in inventory, she worked her way through the department where she is now a Parts Manager in Midland, Texas. She has been with Premier Truck Group for almost eight years, and she lauds how the retail truck industry offers plenty of opportunities.  LaFranca stated, “the heavy-duty truck retail industry is a great career path for anybody because everything that we own or use is brought in by truck.  It’s not going anywhere. It’s a great opportunity and great field for anyone to get into.”

We appreciate the hard work and dedication that both women have brought to Premier Truck Group, and we celebrate all the women that support our retail commercial truck businesses worldwide.

Click here to learn more about their journeys and the advice they would give to women considering a career in the trucking industry.

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