Untitled-6 copy

Women’s History Month gives us a chance to recognize the contributions of women from within our global organization.  We are pleased to feature an amazing individual from the Nicole Group, based in Kanagawa and Tokyo, Japan.

The Nicole Group represents the premium and luxury brands of ALPINA, BMW, MINI, Rolls-Royce and Ferrari through 15 locations with over 300 team members in the Kanagawa and Tokyo area of Japan.  With its origins dating back to 1977, the group has been wholly owned by PAG since 2021.

Kaori Tsukada joined Nicole Competizione (Ferrari Yokohama) as a Sales Executive in 2019. She has excelled by demonstrating her willingness to understand customer needs, driven by her passion and devotion to continuously pursue knowledge of the Ferrari brand. This has made her a great role model throughout the Nicole Group dealerships. In February, Kaori was awarded the prestigious “Personalization Performance of the Year” from Ferrari Japan at their annual dealer conference.  The award is given to the Sales Executive with the highest average option sales content per vehicle for all Ferraris delivered in Japan in 2022.

Upon receiving her award, Kaori stated, “I am very honored to receive the ‘Personalization Performance of the Year’ from Ferrari Japan. It was just in May 2022 with the great support of the Nicole team that I delivered my very first new Ferrari to a customer. I believe this award was a result of my focus to analyze and respond to the needs of each client while configuring a unique Ferrari which makes it a truly marvelous and attractive vehicle.”

Along with Kaori’s significant acknowledgement from Ferrari Japan, Nicole Competizione was awarded second place of all Ferrari dealerships in Japan at their annual dealer meeting in February 2023.

Thank you, Kaori, and congratulations to the whole team at Nicole. We appreciate your hard work and dedication to excellence.

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