Today, the Audi name is synonymous with the expression “vorsprung durch technik,” which means advantage through technology. But the company has a history going back one hundred plus years to the pioneering days of automobile manufacture.
In 1899, August Horch established his first company A. Horch & Cie in Cologne. His first car had a 4-5 hp horizontal engine with several innovative design features, and this vehicle was introduced to the public in 1901. In Early years the company was met with successes but also some controversy. Horch left the company in 1909 and tried to set up Horch Automobil – Werke GmbH, but lost the legal battle to retain the Horch name. So the Audi brand was born and in 1910 Audiwerke GmbH was established. By 1911, August Horch was entering motorsport events such as the International Austrian Alpine Run. Individual success on the 1911 event led to Audi entries winning the team prize each year from 1912 to 1914.
In 1921 Audi became the first German manufacturer to produce a car with left hand drive. Prior to that cars had been right hand drive, a configuration dating back to the age of the horse and carriage, when the coachman sat on the right. Meanwhile the old Horch company in Zwickau had been working on a luxury 8-cylinder car, and in 1926 the 3132cc Horch 303 Berlin became available. In 1927 the DKW motorcycle company also moved into the car market with a vehicle powered by a 2-cylinder engine. Yet another company, Wanderer, had became a significant producer of small cars. In June 1932 the four motor vehicle brands Audi, DKW, Horch and Wanderer joined forces to create Auto Union AG, and adopted the four rings emblem that is today’s Audi logo.
Audi supplied a wide range of passengers during 1930’s. It provided vehicles from motor cars o luxury saloon cars. In the year 1932 the Audi emblem has been changed to four rings after it was merged with three other big automobile companies like DKW, Horch and Wanderer. Later in the year 1980 it dominated the world rally. It introduced its Audi Quattro which had achieved huge success.
Audi cars are famous not only for its impeccable sophistication design and style but also for its hard found creative and innovative ideas. This car brand produces cars with its unique capability to display style, luxury and comfort all together. The Audi car company comes out with a new model or reviewed model from time to time to keep track with the latest technologies and trends. It keeps tracks with the needs of the people and then designs the vehicle keeping in mind the different requirements of the people.
The company put in lot of hard work to get success in the field of automotives. In later history big achievements were the quattro and V8 engines. Today we have come to appreciate the of the Audi 80 became known as the A4, whilst the Audi 100 became the A6 and Audi A2 of 2000; this is the first volume built aluminum car. The Audi car company was merely started with a single plant in some part of the Germany. Later with the contribution of hard work and perseverance it formed many units in other parts of the world. Now it has production units in five major countries such as China, Belgium, Italy, Germany and Hungary.
The four rings in the Audi logo represent the four companies of the Auto-Union consortium of 1932 – DKW, Horch, Wanderer, and Audi. The first version of this famous logo showed every ring contained the logo of the four merged companies. It is believed that the use of the four rings logo is most likely to generate back to the idea of Olympia and the Olympiad.
Shape of Audi Logo:
Logo comprises of four 3-dimensional overlapping rings which now appear sharper with a more of a polished chrome look, depict the 1932 merger of Audi with DKW, Horsh and Wanderer, and signifies strength and security.
Color of Audi Logo:
The aluminum silver in the rings represents innovative power and lightweight design, an Audi core competency that set the brand apart.
Font of the Audi Logo:
The font used is now more standardized san-serif, which appears to be simple yet modern.
On the celebration of its 100th anniversary, the company updated its logo that started in September 2009 with minor changes in the font, size, color and overall appearance to represent future innovation and power.