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Throughout the next few months our Women in the Driver’s Seat series will feature a new female team member from within our global organization, highlighting their professional achievements, how they have overcome challenges in their careers and the advice they would give to women considering a career in the automotive industry.

This week we are pleased to introduce Rebecca Ravida!


“Actions speak louder than words”

What attracted you to the automotive industry?

It was uncharted territory for me. I had little knowledge of the auto industry and was looking for something to challenge myself. I jumped in with both feet and never looked back.

What was your first job in the automotive industry?

Sales Consultant/ Audi Brand specialist

What is your proudest professional achievement?

My transition from Sales to Finance. Within my first year of being on the sales floor I knew that the Finance Department was the next step for me. After training, I was able to excel in the position and become a top performer in our market.

What motivates you every morning?

My daughter is my motivation. My husband Anthony and I think it is very important that she has an example of a strong female leader in her life. Growing up, I watched my mom and dad work very hard every day to support our family. They instilled a strong work ethic in me. Anthony and I want to do the same for our daughter.

How have you overcome challenges in your career?

I take each challenge day by day. With the amazing team here at Audi Bedford there is no challenge we can’t overcome.

Looking back on the last decade, how have you seen the automotive industry landscape change and evolve to engage more women?

Over the last seven years I have seen a changing of the guard, so to speak. A lot of people have retired, and the industry has ushered in a new era of professionals. With the auto industry becoming more digitized and the e-commerce era really starting to take off, there is a massive opportunity for women who are savvy with technology and attention to detail/personal touch to thrive as leaders. It can be intimidating to be the only female on a team, but it is also empowering. Embrace it. Know that you can be very successful if you are willing to work hard.

What advice would you give to a woman considering a career in the auto industry?

You should go for it! There are a lot of great opportunities here for women to thrive under the Penske umbrella. I am grateful that I now work for a company that provides an environment that women can thrive in. Penske Automotive is very encouraging of women leaders and is taking action to transform the automotive industry to be more diverse.

What hobbies do you enjoy?

I enjoy spending time with my family. We like to go on walks and take our daughter to the park in our spare time. I also enjoy trying new restaurants with my husband and friends.

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