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As we close in on our Women in the Driver’s Seat series we will continue to feature a new female team member from within our global organization, highlighting their professional achievements, how they have overcome challenges in their careers and the advice they would give to women considering a career in the automotive industry.

This week we are pleased to introduce Priscila Fix!


“Your Destiny Is Determined By Your Decisions!”

What attracted you to the automotive industry? The high earnings potential, a path to fulfilling my dreams and the ability to grow professionally and set myself apart in the industry.

What was your first job in the automotive industry? My first job in the automotive industry was as a sales rep for new vehicles at a Toyota dealership in Rio de Janeiro, Brazil.

What part of your job do you find most satisfying? The most satisfying part of my job is leading others and helping them to achieve their goals and dreams.

What motivates you every morning? Bringing my best self to work, my positive energy and being able to provide for my family.

How have you overcome challenges in your career? With resilience and patience.

Looking back on the last decade, how have you seen the automotive industry landscape change and evolve to engage more women?  I have seen the automotive industry provide more leadership opportunities to women, whom I believe can be more sensible and bring at the same time strength, determination, and dedication.

What advice would you give to a woman considering a career in the auto industry? Give your best, the sky is the limit and never forget to have fun.

What hobbies do you enjoy? Lifting weights, going to the beach, horse riding, boating and being with my family.

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