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i3 Demonstrates Leadership in Sustainability

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With the production of the BMW i3, BMW is demonstrating why they are one of the top manufacturers in sustainability. The i3 is their first mass-produced electric car, and while it may seem like a somewhat late entrance into the electric vehicle market, compared to other manufacturers, BMW has taken their time to ensure they do it right.

To start with, BMW has pursued a goal to rethink and redesign an electric transport that’s smart and innovative, not just in the vehicle itself, but in the way it’s produced. For raw materials, the company uses recycled materials or materials produced with renewable energy for aluminum and plastic elements. For carbon fiber elements, they use components manufactured with hydro power.

Both the i3 and the i3 are produced in BMW’s Leipzig plant, which uses 100% renewable energy. This plant uses more natural lighting, and has eliminated the need for a steel press in order to reduce sound levels.

Beyond the assembly line, the i3 continues to make strides in reducing its environmental impact. BMW hasn’t just replaced a combustion engine with an electric motor; there’s more to the i3 than that. Its lightweight design aids in its range and performance.

Part of the i3’s success is BMW’s long history in electric vehicle development. Since 1969, when BMW introduced the electric 1602 at the 1972 Olympics in Munich, the German automotive company has been actively developing electric technology in pursuit of their “electro-mobility concept.”

Recently, BMW has conducted many field tests of different iterations of EV models in order to ensure they get it right. In the development of the ActiveE, the company studied the performance of their MINI E, a 100 percent electric two-seater. During the field tests, the studied multiple aspects of the performance, including the impact of the range of the car, how people behave when they drive it, and how they use the EV infrastructure to recharge their vehicle. The company then took the information ascertained from those tests and applied it to the i3.

The BMW i3 is due for release in 2013. BMW is also developed a plug-in hybrid, the i8, which is scheduled for release in 2014.

Source: TriplePundit

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BMW Magazine’s Fall Issue is Available!

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BMW Magazine has released its fall issue, which is available on the BMW Magazine App on iTunes. Readers can enjoy the magazine on the iPad, creating a new interactive reading experience that provides video clips, animations and links to the Internet.

Auto manufacturers are always looking for innovative ways to stay up-to-date and ahead of the game, and it’s no surprise that BMW would stay fresh by using Apple’s popular new technology to demonstrate their new cars and concepts. Engaging fans and customers using the interactive interface that the iPad offers is a great way to promote news about their brand, and will certainly satisfy BMW fans. The BMW Magazine app has won numerous awards, most recently the “red dot: best of the best” award.

In the 02|2011 issue just released, BMW fans can learn about BMW’s new concept cars, new technology available, and new models. For example, fans can read about new electric concept cars from BMW I, the new MyCityWay smartphone app that aids navigatin, or the new BMW 1 series and the new BMW M5. The magazine also features several interest pieces about Fondazione Nicola Trussardi’s art collection in Milan, the Nurburgring 24-hour race and new buildings springing up in Oslo, the capital of Norway.

According to the iTunes preview, the app is easy to use and navigate, and users can interact with it by tapping, turning, tilting and swiping through the various features and stories the magazine offers.

The BMW Magazine app is compatible with the iPad and requires iOS 4.2 or later. Those who don’t own an iPad can view the magazine online via BMW’s website.

Source: iTunes Apple

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New Mission Impossible Film Features BMW Vision

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This December, BMW fans can see the BMW Vision EfficientDynamics concept car in action in Mission Impossible 4: Ghost Protocol. Tom Cruise will drive the BMW in the film. Fans can already get a glimpse of the car in the movie’s trailer.

Ian Robertson, who is in charge of BMW’s global sales and marketing, said the Vision EfficientDynamics concept “is the perfect car for Ethan Hunt to outsmart his pursuers through narrow streets and busy city traffic.”

BMW has a long history of providing vehicles to movies and TV shows. Many films feature BMW cars, like James Bond movies GoldenEye (Z3) and The World is Not Enough (Z8). Other BMWs have appeared in the Bourne Trilogy movies, other Mission: Impossible movies, Gone in 60 Seconds and The Da Vinci Code, just to name a few. BMW even created its own series, The Hire, to show off the performance abilities of various BMW cars.

The BMW Vision EfficientDynamics concept car is the base for the 2014 BMW i8, which will debut in 2013. Unveiled in 2009 at the Frankfurt Motor Show, the concept car is a 2+2 seater plug-in hybrid that gets 75.1 mpg and gets a 327hp with its 3-cylinder turbo charged diesel engine.

The 2014 BMW i8 was unveiled at the 2011 Frankfurt Motor Show and will use a 7.2 kWh lithium-ion battery that gives it a range of 22 miles. It can go from 0 to 60 in 4.6 seconds and will have a fuel efficiency of 80mpg in the US. With a 220V, the car can reach a full charge in two hours.

Until 2013, BMW fans will have to be satisfied with the glimpse the Mission Impossible movie provides.

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