For Honda, It’s Easy Being Green

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Honda has the most LEED-Certified green buildings in North America. Their Powertrain Division in Ohio and Canda’s new head office on Ontario were the two most recent buildings to get LEED-Certification.

“Our environmental efforts extend well beyond the products we make and include the facilities that support Honda’s manufacturing, R&D, sales and service operations across North America,” says David Strelow, facilities manager for the Ohio plant. “This is part of our commitment to being good neighbors in the communities where we do business and good stewards of the environment and our finite natural resources.”

LEED stands for Leadership in Energy and Environmental Design. It acts as a third party certification system, and certifies that buildings are using green strategies that save energy and improve water efficiency, etc. It began in 1998 and eventually established the Green Building Certification Institute, which allows buildings to become accredited and certified as environmentally safe and energy efficient. The process begins when a building submits an application documenting their energy saving practices and then GBCI reviews their application and systems to verify their compliance.

To earn this certification in their Ohio branch, Honda sourced materials from local companies and reused and recycled over fifty percent of construction materials. They also have a new “cool roof,” which is a special roof that helps reflect solar light in order to prevent sunlight from increasing the temperature of the building. Along with this cool roof, they have implemented efficient lighting, advanced indoor-air quality management systems and low-flow toilets.

Honda is a leader in environmental performance and has eleven LEED-certified buildings in America. Among these buildings are a parts warehouse in Oregon, data center in Colorado, parts consolidation center in Ohio, and even a Marien Engine Research facility in Florida. These buildings all implement similar strategies as the Ohio branch, along with conservation easements and energy-efficient heating nd air conditioning.

Honda vehicles also top the list for America’s greenest vehicles for the past eleven years. In 2006, Honda announced voluntary CO2 emissions reduction targets for their automobiles and power equipment.

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Guidepoint Systems to Sponsor Team Penske IndyCars


MOORESVILLE, N.C. (February 2, 2011) – Penske Racing announced today that Guidepoint Systems has joined Team Penske beginning with the 2011 IZOD IndyCar Series season. Guidepoint Systems, an industry-leading vehicle tracking service, will serve as both a primary and associate sponsor of the team’s No. 3 and No. 6 IndyCar entries.

Guidepoint will sponsor the No. 3 Guidepoint Systems Dallara/Honda driven by three-time Indianapolis 500 champion Helio Castroneves at five races this season and Ryan Briscoe in the No. 6 Guidepoint Systems machine at two events in 2011.

Based in Madison Heights, Mich., Guidepoint Systems deliver a variety of services to vehicle owners and fleet managers. GuidePoint is available through more than 2,500 new and pre-owned dealerships, including Penske Automotive Group dealerships, nationwide.

“We look forward to building this relationship with Guidepoint Systems and we are excited to welcome another new sponsor to the IZOD IndyCar Series,” said Roger Penske. “Guidepoint is a key partner for us in our automotive business and we will continue to grow with them both on and off the race track with Team Penske.”

In addition to serving as a primary sponsor for select events this season, Guidepoint Systems will also be a full-season associate sponsor on the No. 3 Team Penske IndyCar under the terms of the multi-year agreement with Penske Racing.

“It is a great opportunity to partner with Penske Racing to showcase the safety, security, convenience and pin-point accuracy of Guidepoint Systems location-based services,” said Rand Mueller, founder and CEO of Guidepoint. “Team Penske is a proven winner and we look forward to working with Helio, Ryan and the entire team beginning this season.”
Guidepoint is a complete system that integrates global positioning satellites (GPS), advanced wireless technology, the Internet and 24/7/365 response centers to provide stolen vehicle recovery, driver safety & convenience, vehicle tracking and fleet management services.

Sold through more than 2,500 new and pre-owned dealerships nationwide, Guidepoint integrates GPS, advanced wireless technology, the Web and 24/7/365 response centers to deliver a variety of services to vehicle owners and fleet managers. Rated the No. 1 stolen-vehicle tracking solution in 2007 by international research firm Frost & Sullivan, Guidepoint also offers a variety of driver safety, convenience, fleet management and vehicle tracking services. Visit or call 1-877-GPS-FIND.
Penske Racing is one of the most successful teams in the history of professional sports. Competing in a variety of disciplines, cars owned and prepared by Penske Racing have produced 332 major race wins, 396 pole positions and 23 National Championships. The team has also earned 15 Indianapolis 500 victories. For more information about Penske Racing, please visit


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Auto Club Builds On Partnership With Penske In NASCAR Sprint Cup, IndyCar Teams

Penske Racing and the Automobile Club of Southern California (AAA) will take their partnership to a new level beginning in 2011.The two organizations today announced a multi-year extension of their sponsorship agreement as the Automobile Club of Southern California and its affiliated clubs will sponsor Penske Racing teams competing in both the NASCAR Sprint Cup Series and the IZOD IndyCar Series.

AAA will sponsor the No. 22 Dodge driven by 2004 Cup Series champion Kurt Busch in the NASCAR Sprint Cup Series. In addition, AAA will also extend its support to the IZOD IndyCar Series in 2011 as a sponsor of the No. 3 Team Penske Dallara/Honda piloted by three-time Indianapolis 500 champion Helio Castroneves.

“We are excited to broaden our racing affiliation with the Penske organization,” said Thomas V. McKernan, Auto Club CEO. “The extension of our agreement is just one part of our ongoing relationship with Penske which includes a truck rental member discount program and Penske auto dealerships in our vehicle purchasing program. Since starting with Penske Racing in 2008, we’ve experienced good results through our activation programs. Expanding our relationship with the Penske Racing organization to include its outstanding IndyCar team allows us to reach a distinct, diverse fan demographic, and we expect great results there, too.”

Under the new agreement, the Auto Club will be displayed as primary sponsor for the No. 22 Dodge driven by Busch in the March 27 race at Auto Club Speedway in Fontana, California. Busch will also drive the AAA Dodge at the June 5 race at Kansas Speedway and the AAA Texas 500 at Texas Motor Speedway on November 6 as part of the Chase. AAA will also be a co-primary sponsor at two other events during the 2011 season – April 17 at Talladega Superspeedway and July 17 at New Hampshire Motor Speedway – and will serve as a major associate sponsor for the balance of the season on the No. 22 Shell-Pennzoil Dodge.

“The Auto Club has been a great partner with Penske Racing and I’m looking forward to welcoming them to the No. 22 Dodge team next season,” said Busch. “We will work hard to make sure the Auto Club car will be running and finishing at the front.”

Castroneves will compete in the No. 3 Auto Club of Southern California Team Penske IndyCar at the Grand Prix of Long Beach on April 17. Castroneves will also drive the No. 3 AAA Team Penske machine at the doubleheader event at Texas Motor Speedway on June 17.

“I am really excited to have the opportunity to drive the AAA car and represent the Auto Club,” said Castroneves. “We’ve won at both Long Beach and Texas in the past so hopefully we can welcome AAA to the team and the series with some victories in 2011.”

The Auto Club’s sponsorship of the Team Penske IndyCar program marks another milestone in the Club’s long racing heritage. The Auto Club was one of the first organizations to sanction open-wheel automobile races in Southern California over a century ago, and AAA was the first organization to sanction the Indianapolis 500.

“We are pleased to extend our agreement with the Auto Club and build on our relationship,” said Roger Penske. “The Auto Club and AAA have been longtime partners with Penske Truck Rental and they have been a terrific sponsor on our NASCAR teams. We look forward to adding to the relationship beginning next season with the No. 22 team and in the IZOD IndyCar Series.”

The enhanced agreement with Penske Racing allows the Auto Club and its affiliated clubs to not only better serve its members, but will also provide an effective, highly-visible additional platform to promote its insurance products. The Auto Club’s sponsorship has also included member and employee benefits and discounts and community outreach.

[Source: PaddockTalk Perspective]

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